Zao Onsen has been selected by *National Geographic* as one of the “must-visit travel destinations in the world”! Read More »
🐉 **Gassan Ryujin Marathon 2025|Dash Through the Hills and Savor Shonai’s Legendary Flavors** Read More »
🍲 Yamagata’s autumn tradition: *Imoni*! Try both the inland style and the Shōnai style—with recipes included! Read More »
🍲 Autumn in Yamagata means “Imoni Party”! Miso pork vs. soy-sauce beef — the eternal debate, and both are the right answer. Read More »