Daisen new brew of sake festival in winter in Tsuruoka - traditional sake brewery tour and attraction of new brew of sake

What is oyama new brew of sake festival?

The Oyama new brew of sake festival is a special occasion when four long-established sake breweries in the Oyama area (Haneda Shuzo, Watarai Honten, Fuji Shuzo, and Kato Kahachiro Shuzo) present their new brew of sake at the same time. Participants will have the luxury of tasting the new brew of sake while touring each brewery.
Tickets sell out early every year and are so popular that they have become platinum tickets!

Outline of the event

• Date: Saturday, February 22, 2025

• Time: 12:00 - 15:00 (last admission 14:50)

• Participating breweries: 4

• Admission: 3,000 yen for advance tickets, 3,500 yen at the door

Attractions of each of the four breweries

1. Haneida Sake Brewery

At the new brew of sake festival, you can take a tour of the brewery and enjoy freshly pressed new sake.

2.watanabe Sake Brewery

A long-established sake brewery that has been in operation since the Edo period (1603-1868), it has passed down traditional sake brewing techniques to the present day. The brewery still retains historical tools and buildings, and a tour is one of the highlights of the visit.

3.fuji Sake Brewery

The brewery is known for brewing sake using local rice and water, and at the new brew of sake festival, limited new brew of sake that cannot be tasted normally will be offered.

4.kato Sake Brewery

At the “new brew of sake” festival, visitors will have the opportunity to learn about the brewery's philosophy through dialogue with the brewers.

 

How to enjoy

I am not much of a sake drinker, but I enjoy the atmosphere.

1. points for visiting sake breweries

• Warmdongara soupand amazake (sweet sake) will be served, so plan an efficient tour according to how hungry you are!

• Food and drinks are not allowed inside the brewery, but you can enjoy the waiting time by bringing your own drinks and snacks to enjoy during the travel time and waiting time!

• We recommend that you make sure you have transportation to and from the site.

2. sake party in the town

New brew of sake is also served at stores in the town, and the entire community can enjoy the festive mood. Interaction with local people is one of the attractions of this festival.

 

What to expect when participating in the program

1. ticket purchase

• Advance tickets go on sale December 15, 2024.

• There is a limit of 4 tickets per person

• Sells out early every year, so early purchase is recommended.

2. clothing and personal belongings

• Warm body warmers are also effective.

• Recommend wearing waterproof shoes with non-slip soles

• No tasting in your own cup.

3. means of transportation

• To prevent drunk driving, make arrangements in advance for substitute driving or transportation.

• Check the timetable of the tour bus.

• Also check the location of temporary parking lots.

4. other precautions

• No eating or drinking in the brewery

• No smoking on all brewery premises

• Eating and drinking of alcoholic beverages and snacks that you bring are also not allowed.

Deepening the appeal of the Oyama New Brew of Sake Festival

1. how to taste sake

• Enjoy the scent

• Feel the taste change with temperature.

• Hear about the production process and characteristics from the brewer.

2. understanding of local culture

• Learn about the history of sake brewing

• Learn about our relationship with the local food culture

• Get in touch with the spirit of the brewery

To learn more,Official HPPlease check at 🌸

 

summary

The Oyama New Brew of Sake Festival is more than just a tasting event.
This special festival is filled with sake brewing techniques and culture that have been cultivated over many years, as well as the wishes of the local people.

This festival, held during the severe cold season, is a rare opportunity to fully experience the winter charm of Tsuruoka, along with the taste of new brew of sake. Why not prepare well in advance and enjoy the new brew of sake culture of Oyama to your heart's content?

One of the fun parts of the event is the opportunity to interact with other participants during the waiting time.
This is your chance to make friends with sake fans from all over the country✨.

 

Guesthouse Watasagi is a guesthouse located right in between the ocean, the mountains, and the city center.

We hope you will enjoy Tsuruoka and Shonai to the fullest with Guesthouse Watasagi as your base 😊.

Click here for a map of recommended spots around Watausagi

 

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