The annual “Daisen New Brew of Sake Festival” will be held again this year in the Daisen area of Tsuruoka City, Yamagata Prefecture in the bitter cold of 2025. It is a popular event that attracts fans from all over Japan. Today, we will introduce the charm of the Daisen New Brew of Sake Festival and how to enjoy it.
What is oyama new brew of sake festival?
The Oyama new brew of sake festival is a special occasion when four long-established sake breweries in the Oyama area (Haneda Shuzo, Watarai Honten, Fuji Shuzo, and Kato Kahachiro Shuzo) present their new brew of sake at the same time. Participants will have the luxury of tasting the new brew of sake while touring each brewery.
Tickets sell out early every year and are so popular that they have become platinum tickets!
Outline of the event
Date: Saturday, February 22, 2025
Time: 12:00 - 15:00 (last admission 14:50)
Participating breweries: 4
Admission: 3,000 yen for advance tickets, 3,500 yen at the door
Attractions of each of the four breweries
1. Haneida Sake Brewery
At the new brew of sake festival, you can take a tour of the brewery and enjoy freshly pressed new sake.
2.watanabe Sake Brewery
A long-established sake brewery that has been in operation since the Edo period (1603-1868), it has passed down traditional sake brewing techniques to the present day. The brewery still retains historical tools and buildings, and a tour is one of the highlights of the visit.
3.fuji Sake Brewery
The brewery is known for brewing sake using local rice and water, and at the new brew of sake festival, limited new brew of sake that cannot be tasted normally will be offered.
4.kato Sake Brewery
At the “new brew of sake” festival, visitors will have the opportunity to learn about the brewery's philosophy through dialogue with the brewers.
How to enjoy
I am not much of a sake drinker, but I enjoy the atmosphere.
1. points for visiting sake breweries
Warmdongara soupand amazake (sweet sake) will be served, so plan an efficient tour according to how hungry you are!
Food and drinks are not allowed inside the brewery, but you can enjoy the waiting time by bringing your own drinks and snacks to enjoy during the travel time and waiting time!
We recommend that you make sure you have transportation to and from the site.
2. sake party in the town
New brew of sake is also served at stores in the town, and the entire community can enjoy the festive mood. Interaction with local people is one of the attractions of this festival.
What to expect when participating in the program
1. ticket purchase
Advance tickets go on sale December 15, 2024.
There is a limit of 4 tickets per person
Sells out early every year, so early purchase is recommended.
2. clothing and personal belongings
Warm body warmers are also effective.
Recommend wearing waterproof shoes with non-slip soles
No tasting in your own cup.
3. means of transportation
To prevent drunk driving, make arrangements in advance for substitute driving or transportation.
Check the timetable of the tour bus.
Also check the location of temporary parking lots.
4. other precautions
No eating or drinking in the brewery
No smoking on all brewery premises
Eating and drinking of alcoholic beverages and snacks that you bring are also not allowed.
Deepening the appeal of the Oyama New Brew of Sake Festival
1. how to taste sake
Enjoy the scent
Feel the taste change with temperature.
Hear about the production process and characteristics from the brewer.
2. understanding of local culture
Learn about the history of sake brewing
Learn about our relationship with the local food culture
Get in touch with the spirit of the brewery
To learn more,Official HPでご確認ください🌸
summary
The Oyama New Brew of Sake Festival is more than just a tasting event.
This special festival is filled with sake brewing techniques and culture that have been cultivated over many years, as well as the wishes of the local people.
This festival, held during the severe cold season, is a rare opportunity to fully experience the winter charm of Tsuruoka, along with the taste of new brew of sake. Why not prepare well in advance and enjoy the new brew of sake culture of Oyama to your heart's content?
One of the fun parts of the event is the opportunity to interact with other participants during the waiting time.
全国から集まる日本酒ファンと仲良くなれるチャンスです✨
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